I'm Ahmed.
“Every user-centered design begins with an even richer understanding of the user’s story” - Don Norman
UX Researcher @ Thomson Reuters
5+ Years of Research experience in both Academic and UX
UX Research Mentor 📚
Aspiring World Traveller 15+ Countries Visited 🌎
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I am a passionate and dedicated UX researcher with a unique blend of industry and academic experience. I joined the innovative startup Nitery.com, where I developed my skills in understanding user behavior and requirements to design user-friendly and intuitive products in a B2B2C environment. I then stumbled upon the world of banking at Simplii Financial, a digital only bank, where I further honed my skills in both design & strategy research. With no physical branches, delivering an optimal user experience was crucial, as customers relied entirely on our digital platform for their banking needs.
I am also passionate about tackling online anti-social behaviours e.g: (Cyberbullying, Trolling, Hooliganism) and leveraged my research skills to shape the design of training programs that focus on safety use on social media.
UX Researcher | Thomson Reuters (Legal AI platform) **April 2025 - Present
Sole researcher for Thomson Reuters’ CoCounsel, an AI-powered legal assistant, driving research across three lines of business: Drafting, Microsoft Outlook integration, and Knowledge Management. Supported 9 Product Managers, 10 Designers, and 5 Content Writers, collaborating closely with marketing and editorial teams to shape product decisions and improve adoption.
UX Researcher | Simplii Financial **December 2023 - April 2025
As the sole UX Researcher, I led 26 end-to-end studies in 12 months, covering Credit Cards, Deposits, HISAs, marketing campaigns, and digital platforms. I defined objectives, recruited participants, analyzed data, and provided actionable recommendations. Methods included interviews, surveys, usability testing, and A/B testing, copy research.
UX Researcher | Nitery **April 2022 - June 2023
Worked in a cross functional team of Product Managers and Designers to execute all aspects of research including identifying core problems, defining research objectives, conducting user interview sessions, analyzing data resulting in product recommendations and solutions for Nitery’s reservation system.
